The attached story from Trader's Magazine is exactly what brokerages need to take a very hard look at expense management and properly rank order their clients in terms of profitability. There's clearly less dollars going around and everyone is chasing it. But at what cost? Firm58's Profitability Solutions will help brokerages gauge the value (or profitability) of each client and make informed decisions about which commission dollars to chase and at what price. Chasing volume isn't the sole answer.